About us

Hoja Negra Apparel – Made in Paradise

Our story is about YOU the cigar enthusiast!

Hoja Negra Apparel was created for you the cigar aficionado and inspired by our love of the cigar community, culture, lifestyle, and vibe.

“Tobacco is the plant that converts thoughts into dreams and dreams into reality” 

Dreams are one’s personal Paradise, hence where the term Made in Paradise is from. Made in Paradise is the state of bliss, felicity, or delight, one reaches when smoking, tasting, and smelling the aroma that emanates from the cigar made from that delicious tobacco leaf; La Hoja Negra!

Hoja Negra is that rare dark tobacco leaf, that creates the euphoria of paradise every time the cigar is savored. We have taken the culture and lifestyle of cigar aficionado around the world, and instilled it in our designs. We hope to bring you the sense of paradise when you wear our unique designs in the form of street wear for everyone. Inspiration that represents the cigar community, culture, lifestyle, and vibe. What you wear is more than just a necessity. It’s about the vibe!

- JAG & Team Hoja Negra